Companies that delivered food thrived when the world was locked down for two years! If a restaurant didn't have an online ordering system, they had no way of doing business. Partnerships with third-party food delivery services were formed, and small restaurants that were once technological dinosaurs had to learn how to put their services online fast or risk going out of business.
A restaurant ordering system is an online program that customers can access from a restaurant's website to fill in their information and order food to be delivered or picked up. It allows the restaurant to get details about customers and keep track of their favorite orders or offer promotions and rewards for orders.
Every restaurant that wants to increase sales and efficiency should have an online ordering system. Now that restaurants have opened back up, they can see how precarious that business is so anything that brings in additional customers through the door is welcome. This system can increase restaurant efficiency by having all of the orders funneling through the same system and showing up in your kitchen to be fulfilled faster. When you have a company like DoorDash or Skip the dishes attached to that system, that order will also come to the kitchen and be packaged up for pickup. This system can also increase restaurant revenue as you are more visible to online customers and your menu is searchable to people in the area who want to try out new food. You will also be one of the restaurants featured on the third-party app.
There are some questions you will want to be answered once you have decided to make the switch to an online system:
Yes, you will need a place for customers to enter their orders and also a forum to offer delivery or pickup either through the restaurant or third-party delivery companies. Your website can be a place for customers to join to get rewards for every order. You can set up promotions, and point systems and offer rewards to customers on your website. When you collect information for the orders, you will have the contact information for all of your customers so you can send them updates, special promotions, or price drops instantly and generate business.
Third-party ordering companies like DoorDash and GrubHub have their own websites and apps that can be integrated into restaurant technologies. Customers can order through on an electronic device. These companies charge a fee with every purchase but they will put your restaurant on their website and have you in front of customers who want to buy your food.
There are three kinds of online ordering systems available:
There are seven benefits to having your own website:
Depending on which online ordering system for restaurants you go with, an ordering system for restaurants can pay for itself in increased revenue or you could be spending a lot of money on fees with a third party. Some third-party delivery companies will take 15-20% of every sale, so unless the business is increasing exponentially with the addition of this system, you are better off going the less expensive route and paying someone to design your website.
Fresh KDS is an easy to use, tablet-based kitchen display system that helps you improve efficiency, eliminate errors, and increase revenue.
Complete this form to book a demo and a member of our team will be in touch.